"center of scenic america"

For more than 30 years, from the early 1920s through the mid-1950s, the State of Utah promoted Utah as “The Center of Scenic America.”  It issued colorful flyers, pictorial wrappers, maps, posters, stamps, and license plates, proudly proclaiming our state's scenic beauty.  Scenic Utah is channeling that 90-year-old campaign by reminding elected leaders and residents of the enormous value, then and now, in eliminating visual pollution and protecting Utah’s unparalleled scenic beauty.