"The Center of Scenic America"
focus areas
BILLBOARD & SIGN CONTROL
We help Utah communities design and adopt measures to protect the aesthetic qualities of their streets, neighborhoods, highways, and night skies, and reducing or eliminating the visual blight caused by excessive and brightly lit outdoor advertising.
SCENIC BYWAYS
We partner with state and community groups working to protect and expand state scenic byways, and promote national and state Scenic Byway and Scenic Backway designations.
UTILITY INFRASTRUCTURE
We promote efforts to bury transmission lines and improve the aesthetic beauty of roads, communities and entry points to our cities and towns.
GATEWAY COMMUNITIES
We support communities adjacent to parks and public lands who are working to protect the aesthetic qualities of these unique communities.
"center of scenic america"
For more than 30 years, from the early 1920s through the mid-1950s, the State of Utah sponsored a campaign featuring our state as “The Center of Scenic America.” It issued a series of pictorial wrappers, maps, posters, stamps, and license plates that are highly collectible today. Today, we're channeling that 90-year-old campaign by reminding state and local leaders of the enormous value, then and now, in preserving Utah’s unparalleled scenic beauty.
